AHMED Ali Sirohey, Acting High Commissioner of Pakistan to Brunei Darussalam, met with Loo Yau Soon, Managing Director/Chief Executive Officer of DARe (Darussalam Enterprise) to discuss matters related to the organisation.

The managing director informed the envoy that DARe is the statutory body that is driven by industry players to nurture and support local enterprises from start-up to growth.

“We need to understand and help resolve the various issues that SMEs are facing, because we are on their side. We need to bring in the best practices that we have seen in the region and beyond and work with our people to provide education on marketing, finance, sales or e-commerce,” he said.

“We are trying to formulate a road map for our SMEs to be export-oriented and be ready to venture overseas.”

The envoy expressed appreciation for the managing director’s vision and assured full support.

Sirohey explained that Pakistan can help DARe develop the local SMEs.

The envoy noted that Pakistan has a large number of SMEs and dozens of clusters for various products. Clusters are a geographical concentration of enterprises that produce and sell a range of products.

Sirohey informed Loo Yau Soon that further support can be provided by bringing Pakistani investors to Brunei.

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