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A Seminar “Business Opportunities in Pakistan”was held at the Embassy. The keynote speaker was Mr. Ahmad Nawaz Sukhera, Secretary, Ministry of Commerce, who informed the audience of the current economic situation of Pakistan, its investor friendly policy and the desire of the Government to enhance trade with international partners.

Secretary Commerce also spoke of the geo-strategic location of Pakistan, its large domestic market and its outreach to the Central Asian Republics and the Middle East. He said that in addition to the areas in which trade is already taking place a number of new avenues are also now available in Pakistan for foreign investors.

Mr. Dino Fortunato, Chief Technical Adviser, UNIDO of Italy spoke about his organization active collaboration and the dividends it had achieved in the last few years. UNIDO will continue its cooperation with Pakistan for the development of the SMEs as well as promotion of new entrants into the Pakistan largest market.

Mr. Pietro Bruno, Vice President for Asia, Pacific and Pakistan, Leonardo spoke about Company’s investment in Pakistan and the excellent business environment prevailing there.

Mr. Livio Mignano, Head of International Network, SACE SIMEST viewed Pakistan as an attractive market and informed the audience of the network and structure of its in Pakistan and its bilateral assistance to help new entrants to the market.

Mr. Stefano Balsamo, Executive Vice President, Diplomatia assured cooperation of his organization for enhancing both economic and political ties.

The Ambassador in his address spoke about the rich cultural heritage of Pakistan, the socio-economic environment of the country and the desire of enhance bilateral trade relations with Italy. He reiterated that Pakistan provides market transparency, accountability, one window operation for investment and enlightened labour force. He said that the bilateral trade between Pakistan and Italy is well below its true potential and had the capacity of increasing manifold.

After conclusion of the speeches, Secretary Commerce and the Ambassador responded to the queries of the Italian businessmen. The audience also enjoyed traditional Pakistani Bar B Q.

The event was held in coalition with the diplomatia, and was attended by over sixty representatives of small and medium sized enterprises.

23rd September, 2019

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