The Embassy in collaboration with the Trade Development Authority of Pakistan organized Pakistan Rice Road Show in Abidjan from 28-29 August 2025. The main purpose of the roadshow was to boost Pakistani rice export and to explore Ivorian rice market as Cote d’Ivoire is one of West Africa’s most dynamic trade hubs. A delegation comprised of 27-member leading rice exporters from Pakistan led by Mr. Athar Hussain Khokhar, Director General (Agro & Food), TDAP.

Glimpses of Opening Ceremony of Pakistan Rice Road Show 

B2B meetings of Pakistani Rice exporters with Ivorian Businessmen 

Pakistani Rice exporters’ visit to Chamber of Commerce and Industry of Cote d’Ivoire

Pakistani Rice Exporters’ visit to Rice Markets

Dinner hosted by Ambassador Mahmood Akhtar Mahmood for the Pakistani Rice delegation. President, Chamber of Commerce and Industry of Cote d'Ivoire, Members of Diplomatic Corps, Ivorian Businessmen and Pakistani Community members living in Abidjan also attended the dinner.